My readers want a reasonable price
but they don’t care about
the cheapest price.
That’s not the reason
they choose my books.
“Maybe your customer
isn’t trying to save money
Perhaps she wants
to be heard instead.
Or find something better,
or unique.
Or perhaps customer service,
flexibility and speed
are more important.
It might be that the way
you treat your employees,
or the side effects you create
count for more than the price.”
Price is important.
No one wants to feel
she is being taken advantage of.
But it might not be
THE most important thing.
There are other areas
to compete in.