By k | February 21, 2017 - 6:00 am - Posted in New Business Development

My readers want a reasonable price
but they don’t care about
the cheapest price.
That’s not the reason
they choose my books.

Seth Godin

“Maybe your customer
isn’t trying to save money
Perhaps she wants
to be heard instead.

Or find something better,
or unique.

Or perhaps customer service,
flexibility and speed
are more important.

It might be that the way
you treat your employees,
or the side effects you create
count for more than the price.”

Price is important.
No one wants to feel
she is being taken advantage of.

But it might not be
THE most important thing.

There are other areas
to compete in.

This entry was posted on Tuesday, February 21st, 2017 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.