By k | February 20, 2017 - 6:00 am - Posted in New Business Development

A bookseller accidentally sent
the preliminary copy
of a buddy’s book
to all of her pre-order buyers.

It was a disaster.

The readers,
thinking it was the final copy,
were extremely angry.
They are vowing
to never buy her books again.

This anger would have been reduced
if she had marked
the preliminary copy with
“If you receive this copy,
it is a mistake.
Please notify the writer immediately.”

This is why companies
often mark samples
as exactly that.
It ensures the recipient knows
it isn’t the full version.

Mark your prototypes
and your samples
so people realize
they aren’t finished products.

This entry was posted on Monday, February 20th, 2017 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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