The most successful writers
specialize in a niche.
They not only write stories
in that niche.
They create extra content,
fun promo,
different experiences.
If something happens in the world
(like Valentine’s Day),
they develop niche-themed items
for it.
Eventually,
whenever someone thinks
of that niche,
they think of that writer.
Other writers
might offer their books
in that niche at lower costs
but they’ll never have the depth
of knowledge, of content
as that specialist writer.
Many companies
do the same thing.
Dave Grossman,
Founder Of
the niche company
DG Medical Animations,
shares
“Companies overseas
would provide quotes
we couldn’t match
in a million years
with North American labor.”
“I don’t want to
compete against
a million companies.
I want to
compete against
a handful of companies
and be the best.”
Consider specializing
in a niche.