By k | February 9, 2017 - 6:00 am - Posted in Marketing

Being a romance writer,
I sell love.
So when I talk with readers,
I openly show the love.
I tell them
I love them.
I virtually hug them.
I listen to them

Mike Michalowicz
shares

“In Robert Cialdini’s book
Pre-Suasion,
he explains a critical concept.

Consumers are far more likely
to buy from people we like,
which isn’t a huge surprise.

What is surprising is
the degree to which
we place subconscious importance
on whether we believe
the person selling likes us.

If we perceive that
the salesperson likes us,
we are far more likely to buy,
at least in part
because we believe that
people who like us
will look out for our interests”

Don’t be shy
about loving your customers.

This entry was posted on Thursday, February 9th, 2017 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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