By k | February 9, 2017 - 6:00 am - Posted in Marketing

Being a romance writer,
I sell love.
So when I talk with readers,
I openly show the love.
I tell them
I love them.
I virtually hug them.
I listen to them

Mike Michalowicz

“In Robert Cialdini’s book
he explains a critical concept.

Consumers are far more likely
to buy from people we like,
which isn’t a huge surprise.

What is surprising is
the degree to which
we place subconscious importance
on whether we believe
the person selling likes us.

If we perceive that
the salesperson likes us,
we are far more likely to buy,
at least in part
because we believe that
people who like us
will look out for our interests”

Don’t be shy
about loving your customers.

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