By k | February 4, 2017 - 6:00 am - Posted in Sales

When I craft a romance novel,
I have certain tricks
I use to ensure
readers focus on
what I want them to focus on.

I’ll isolate the sentence
on a separate line.
I might have a one word sentence.
I might put the word in italics.

This thinking applies
to presentations also.

Danielle Dy Buncio,
the CEO for VIATechnik,

“At the end of the day,
the audience is only going
to remember
one or two things
from your presentation,
if you are lucky
enough to be memorable at all.

I try to make sure that
I am the one deciding
what they will remember.
So I think about
what I want
these key take-aways to be,
and structure my talk around that.”

Control what your prospects
focus on.

This entry was posted on Saturday, February 4th, 2017 at 6:00 am and is filed under Sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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