The hot promotion
in the romance writing world
is writers banding together
to offer a huge prize
in return for newsletter sign ups.
The issue is…
when writers send out
that first newsletter,
they face the possibility
of these new readers
unsubscribing.
The best way
to reduce these unsubscribes
is to craft a first newsletter
that specifically targets them.
If the contest targets vampire hero readers,
for example,
the first newsletter should feature
a story with a vampire hero.
It sounds like a no-brainer
but many businesses don’t do this.
They give away a chair in a contest
and then send a first newsletter
featuring ALL of their products.
This will change.
John Rizzo,
co-founder of Vaetas,
shares
that in 2017
“businesses will transition
from just generating an email list
and sending standard email blasts
to building an audience
segmented by interest.”
Personalize
(at the very least)
that first newsletter.