I posted yesterday
about the benefits of
placing our products
in categories.
Which category
should we choose?
My buddy is publishing
a story about vampires in space.
Should it be placed in
the Science Fiction category
or
the vampire category?
Ideally, it should be placed in both.
But if we have to choose one,
choose the one
our target market
will associate with it.
When our customers recommend
this product,
will they refer to it as
“The Science Fiction Book”
or
“The Vampire Book”?
Put your product
where your ideal target market
will look for it.