I’ve been reading
report after report
about how books,
unique works of art,
will become commodities.
One will be replaceable
with another.
If books can become commodities,
any product can.
One solution?
Make the product an experience.
Disney is the master
of making movie releases
events.
*Dave Hollis,
Disney’s Distribution Chief,
shares
“We are creating
almost this fear
of missing out.
You can’t create that feeling
unless you make something
that has spectacle and action
…something where
[audiences] can’t settle for
just having the experience
on a tablet.”
Can you make your product
an experience?
*January 3, 2017
Variety