A writing buddy
was concerned
about her sales.
She asked me
how to increase her readership.
I asked her
what she truly wanted
to increase
– her dollar sales
or her unit sales?
She thought
they were the same thing.
They’re not.
Increasing unit sales
can usually be done
by dropping price
to almost zero.
That tactic
would kill dollar sales
(and profitability).
Know your goal
before
you ask for help
achieving it.
P.S.
She wanted to increase
unit sales.
All she cared about
was hitting a bestseller list.