I wrote a story
with a twist ending.
It surprised and delighted readers.
The follow up story
had a twist ending also.
It didn’t surprise readers
as much
because they were expecting it.
Randomly exceed promises
once, twice
and customers will expect
you to exceed your promise
the third time.
They won’t be surprised
or delighted.
You’ll have merely met
their expectations.
“The productive professional
realizes that keeping promises
is often enough.
Randomly exceeding
those promises
is magical.
But the key is ‘randomly’.
Unexpected delight is priceless,
and something you can deliver on.”
Randomly exceed promises,
the emphasis on randomly.