You can’t be all things
to all people.
Huge businesses can’t do this.
Walmart couldn’t be the low price leader
AND
known for top notch quality.
They chose one.
“”Anyone can be our customer
and we will get you what you want…”
is almost impossible to pull off.
So is,
“we are the cheapest
and the most convenient
and the best.”
It didn’t work for Sears,
or for Chevrolet
or for Radio Shack.
It definitely doesn’t work
for the local freelancer,
eager to do whatever is asked.”
Choose your niche.
Dominate that niche.
Expand that niche.
Don’t try to be everything.