Promote Your Product Backlist

Coca-Cola makes
a good portion of their profits
from selling
classic Coca-Cola.

McDonald’s makes
a good portion of their profits
from selling
Big Macs and French Fries.

I have 2 titles
in my 150 plus backlist
that earn me
most of my profit every month.

Seth Godin
shares

“Book publishers make
more than 90% of their profit
from books they published
more than six months ago.

And yet they put
2% of their effort
into promoting and selling
those books.

Editors, agents, salespeople
all focus on what’s new,
instead of what works.”

New is exciting
but our classic products,
our backlist,
often pays the bills.

Every time I promote
my two bestselling titles,
I see a huge lift in sales.

Don’t forget about
your classic products.
Promote them also.