By k | December 26, 2016 - 6:00 am - Posted in Marketing

My readers (customers)
spend money
on my books (products)
for one sole purpose
- to feel.

They want to laugh
or cry
or get that awww… feeling
or become angry.

Every page, every word
in my books
is designed
to provide the emotion
my readers are paying for.

Seth Godin

“We’re rarely reasonable.
Most of the time,
we’re afraid,

Sometimes, we can address
those emotions
by seeing that reason
can help our problem,
but mostly,
we start and end
with the emotion.

Recognize it.

Pause to allow it
be seen and heard.”

Don’t underestimate
the power of emotion.

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