Caring About Your Customers

If small business can’t compete
price-wise
on customized products,
what can we compete on?

Caring about our customers.

Big business can give customers
the illusion of caring for them
by collecting and using
their personal preferences
but we can give them
the real deal.

I use my personal profile
on Facebook
much more than
my business page.
I friend my best customers
(readers).
I comment on their posts.
I tell them I care about them
(because I truly do).
I ask them how they’re doing
outside of a business transaction.

Big companies can’t do this.

I still have to give my customers
a great product at a reasonable price
but our personal relationship
is a factor in their buying relationship.

Can this scale?
For me,
having 5,000 core readers,
readers who consider me a friend,
readers who will promote for me,
provides a base
to reach 1,000’s more readers.

Caring about your customers
is something only you can do.