The Free Shipping Advantage

I was shopping around
online
for a specific item
as a gift for a loved one.

The vendor with the lowest cost
offered free shipping
for orders over $50.

The item was $13.
I did all of my shopping
for this particular person,
an order totaling over $150,
at this one vendor
simply to get that free shipping.

I would have happily paid
$1 more per extra item
simply to get that free shipping.
Yep, it doesn’t make financial sense
but I’m not the only person
who thinks this way.

Consider offering
free shipping
(within a certain range).

Published
Categorized as Marketing