Posting Private Correspondence

A customer sends you an email,
telling you how wonderful
you are.
You’re tempted
to take a screenshot of that email
and post it on Facebook.
Everyone else is doing it.
It must be okay, right?

a) You don’t know
that everyone else is doing it.
They could have asked
permission first.

and

b) No. It isn’t okay.
It is telling the customer
that you don’t care about confidentiality
or about her/him.

But-but-but I blanked out the name.

No.
Just no.
The customer will be able
to recognize her own email.

If you post private correspondence
(i.e. anything not posted
where anyone can read it),
good, bad or neutral,
on social media,
just assume that
you’ll never hear from that person again.

Also assume
that you’ll never hear
from MANY people again
because we know you’ve posted
someone else’s private correspondence.

If you receive permission,
say exactly that
–XXX gave me permission
to post this.

Private correspondence
should remain private.
Be a person/business
others can trust.

Published
Categorized as Marketing