By k | November 24, 2016 - 6:00 am - Posted in New Business Development

My cover artist
(the equivalent of a package designer)
is brilliant.
She knows how to craft
a selling cover.

I usually give her
quite a bit of freedom
with my covers.

However, I also give her
I fill out a cover request form.
I tell her the constraints.
(I’d like the hero on the cover.
I’d like X in the background.
No pink covers, etc)

Elsbeth Johnson

“Empowerment is critical.
But, as my own research shows,
in order to be meaningful,
empowerment requires some boundaries,
some rules that have been decided on
within which empowerment
can be exercised.”

Give your employees,
your partners
but within some constraints.

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