By k | November 21, 2016 - 6:00 am - Posted in Sales

There are a dozen or so
key influencers
in one of the niches
I play in.
When I entered this niche,
I courted them.
I basically hand picked them
as customers,
catering to their tastes.

They then promoted my books,
sharing them
with their followers.

Clay Trainum,
co-founder of
Autumn Olive Farms,
did the same thing
with his first customers.

“We were looking
for compatibility
and menu price points
that would match the fact
that our products are never going to be
It made sense to sit at home
and do that leg work
versus driving to DC
to stay in hotels and
hoof it up and down the streets.”

Consider hand picking
your first few customers
to give your product or service
the best chance for success
and sales-driving buzz.

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