Today is Remembrance Day
in Canada.
One of the Remembrance Day exercises
my primary school teachers
would always give us
was to research our own family history
and share a story about a war,
any war,
with the class.
What this did
was make the event personal.
The hero of the story
wasn’t a stranger.
It was our mom,
our grandpa,
our great grandmom.
We cared about these relatives
and we paid special attention
to the stories others told
and the lessons taught
knowing that might have been
what these relatives endured.
This is what
great marketers do
with their product/service stories.
They make
the stories personal.
They make
us feel.
Make your marketing stories
personal
for your prospects.