Know Your Target

I’ve been deleting
so-called ‘friends’ on Facebook
because they post
political posts on my personal profile.

I’m a romance writer
under that profile.
I don’t discuss politics
on my page.
Anyone who scans my profile quickly
would realize this.

I’m also Canadian.
Again, anyone who scans my profile
would know this.

If you run an internet-based business,
odds are…
not all of your customers
live where you do.
They live all over the world.

Consider segmenting your lists
if you’re running promo
based on a specific location
(like a political message).
If you don’t,
you look highly spamtastic.

Know your target market.

Published
Categorized as Marketing