Preparing For November

The US Presidential Election
is on November 8th.

I deliberately delayed a book release
so it didn’t happen in November.
Why?
Because I think
unsettling events will happen
in November
and promoting books
while unsettling events are happening
makes readers angry.
A book release I can’t promote
is a waste of time and energy.

I believe
that no matter who wins,
there will be upheaval,
there will be violent reactions.
As business builders,
we should plan for this.

We should think about
our Christmas marketing,
the safety of our physical stores,
the mindset of our employees,
of our customers,
potential disturbances
in manufacturing,
and so on.

Maybe I’m wrong.
Maybe nothing happens.
If so, you have an emergency plan in place
for the future.
You have a clearer view of your business.

And maybe I’m right
and you’re prepared.
You can react quickly.

Think about November.
Prepare for it.

2 comments

  1. K, what makes you think there will be upheaval and violent reactions? Any hint is welcome. Thanks!

  2. There’s unrest now, George,
    and both sides believe they’ll win.

    Take away that hope
    and we have a much more dangerous situation.

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