I saw this trend
on the news last night.
A talking head
asked an expert
for her opinion.
Then she asked three regular folks
for their opinions.
The message was…
the regular person’s opinion
is just as important as
the expert’s opinion.
No.
No, it isn’t.
To say
the opinion of someone
who has spent 30 seconds
thinking about an idea
is as worthy as
the opinion of someone
who has spent 30 years
researching, talking about,
thinking about the same idea
is ridiculous.
A random person
is unlikely to even represent
the average person
or your target customer.
She can give you
information on
one thing –
her preferences.
It doesn’t hurt
to listen to everyone
but think
before taking action
based on
the random person’s opinion.