Using Photos In Your Marketing

Unless you have taken
the photos yourself,
bought the photos
from a photographer,
or purchased the photos
from a stock photo site,
don’t use them.

It is that simple.

Photography is art
and art is copyrighted
as soon as it is created.

Five years ago,
you might have gotten away
with using the photos.
It was difficult
for photographers
to monitor all of the internet.

Today, with image recognition software,
it is a mere click of a button.

Thinking of using random-sourced images
in your sales presentations?
Don’t.
Everyone has a phone.
Eventually the presentation
will be been recorded
and placed online.
Add an aggressive competitor
in that mix
and you have a very bad situation.

Stock photos often cost
pennies per image.
Don’t risk your brand
and a huge lawsuit for pennies.

Ensure you have permission
to use all images.

Published
Categorized as Marketing