Selling Fantasies

As a romance novel writer,
I sell fantasies.
I sell alternate realities,
worlds built around different concepts,
different ideas.

These worlds aren’t practical.
They’re not based in reality.
And, while many people THINK
they’d want to live in these worlds,
the reality is…
they truly wouldn’t want this.
It is doubtful they’d even survive.

Seth Godin
shares

“The irony, then,
is that people
who have been cut off
from clean water,
from things that actually work,
from the fruits of
a reality-based system
that changed everything—
these people are hungering for it,
want it for their children.

But for those that have
taken it for granted,
who have the luxury of using it
without understanding it,
the pendulum swings in the other direction,
seeking an emotional response
to economic and technical disconnects.

The more that reality-based thinking
has created a comfortable existence,
the more tempting it is
to ignore it and
embrace a nonsensical,
skeptical viewpoint instead.”

This, of course, explains
the success of Donald Trump.
He’s not selling reality.
He’s selling a fantasy,
a fantasy none of us truly want to live in.

Selling fantasies can be
a very successful strategy.

If your motto is
‘Do no harm,’
you might wish, however,
to clearly communicate
that it IS a fantasy.