Part of my branding
for one of my pen names
is being the feel good writer,
the person people contact
when they want to be happy.
It’s a great branding to have.
Usually, I’m surrounded
by optimistic, happy
prospects and customers.
However,
I’m not always happy,
not always light and relaxed.
When something goes wrong
with my products,
I’m very serious.
When I make a promise,
I keep it.
When a customer
is experiencing a tragedy,
I’m there with a hug.
When it comes to quality,
I’m extremely uptight.
Just because
your brand is light and fluffy
doesn’t mean
you should always be cracking jokes.
And you should think seriously
before you become the clown.
“The challenge,
as PT Barnum, Don Rickles
and the National Enquirer
have found,
is that while the suit
is easy to put on,
it’s almost impossible
to take it off.”
Know when to joke
and when to be serious.