Intermediate Steps

My end objective
when I market is
to make a sale.

I’d love
to go straight
to the
‘Buy my product’ step.
That would be super easy.

But it isn’t effective.
People normally don’t buy
from people they don’t know.

So I have some intermediate steps
for folks who don’t know me.
I’ll give them a sample
of my product
or
I’ll ask them to Friend me
on Facebook.

After they’ve sampled my product,
THEN I might suggest
they buy it.
After we’ve chatted a while
on Facebook,
THEN I might mention
my product.

Neal Schaffer
shares some more
intermediate steps.

“If you want to generate leads,
that link goes maybe
to an e-book, a webinar
or a white paper.

If you want to make more sales,
that link maybe goes
to your product catalog
or a special discount
for Twitter followers.”

Consider easing your way
into sales
with intermediate steps.

Published
Categorized as Sales