One of my books is releasing
on Tuesday.
Normally, I would promote it hard
today,
especially as Sunday
is THE best eBook sales day
of the week.
I’m not promoting it
at all.
Why?
Because many of my prospective customers
are American.
9/11 might be 15 years ago
but the pain, the grief is still intense.
It isn’t a day
to be promoting.
It isn’t a day for overt selling either.
We can do other things.
I plan to work on production
(i.e. writing the next book).
There are a thousand tasks
business builders can complete
that don’t involve prospects or customers.
If your market is the U.S.,
take the day off promoting and selling.