We talked about
online communities yesterday.
The core members
of an online community
have roles.
There are official roles
like moderators,
the policeman of the internet.
There are also unofficial roles.
For example,
I’m often the mood lightener.
When the tone gets too tense
or serious or sad,
I share a silly pun
or I tell members I love them
or I do something else
to make people feel good.
There’s the ‘expert’,
the person who brings the facts
to every discussion.
There’s the drama llama,
the person who makes everything
extreme
and often entertaining.
There are many other roles
and we usually get to choose
which one we play.
I like to choose a role
that ties into my branding.
I write romance,
a genre known for happy endings,
so I was happy to take the mood lightener role,
be the person
who makes others feel happy.
Align your role
in the online community
to your branding.