By k | August 28, 2016 - 6:00 am - Posted in Marketing

I read a brilliant post
by an up and coming
female-run business blog today.

Excited to support
this new blog,
I found a topic
and a quote
that I could use
in a clientk post.

The blog didn’t allow
copying and pasting of content.

I understand the urge
to lock up our content
and not allow anyone else
to use it.
I’m a writer.
My books are pirated all the time.
Spam blogs
mirror my blog posts.

One issue with locking content is…
the best form of marketing
is viral.
For word of mouth to work,
we have to put something
in that mouth.
Folks need something to share.

The bigger issue is…
We want readers to trust us,
to believe we’ve done the research,
to listen to what we’re saying,
to buy from us,
yet this lock down is sending the message
that the bloggers don’t trust their readers.
We instinctively don’t trust people
who don’t trust us.

Think before you lock down
your content.

This entry was posted on Sunday, August 28th, 2016 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Comments

  1. August 29, 2016 @ 10:09 am


    Similarly, for several years I read and occasionally linked to a creative financial blog.

    Until one day I received an email from them asking me to delete all my links to their blog.

    I complied, deleting every link and reference to their blog that I had, and I stopped reading the blog too, and completely forgot about it.

    Posted by Mike S
  2. August 31, 2016 @ 7:25 pm


    Yikes, Mike.
    What was that blogger thinking?
    (shakes head)

    Posted by k

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