The commercials for the horror flick
Don’t Breathe
scare me.
I get anxious and jumpy
every time I see them.
When I told
one of my horror film loving buddies
this,
he said,
“If the commercials don’t scare you,
why would the movie?”
THIS emotion is key.
Yes, we all know
the quality of the marketing
should be as good as,
if not better than,
the quality of the product.
But what many of us
don’t realize is
the marketing experience
should reflect the product experience.
That ‘experience’ is truly
emotion.
If the movie scares the ticket buyers,
the commercials for the movie
should scare them also.
If the romance novel gives readers
a lovey dovey feeling,
the marketing should do this also.
Does your marketing reflect
the product experience?