By k | August 25, 2016 - 6:00 am - Posted in Marketing

When readers buy a book,
Amazon usually recommends
another book
by a different writer
for them to try.

I was excited
because my September release
was being recommended
to readers of a huge August release
in the same niche.

My preorders lift was huge
when this other release
was merely available
for preorders.

Now, it has released
and readers are disappointed
(I was one of those readers).
Suddenly, my book is associated
with that disappointment.
My preorders have plummeted.

That is always the danger
when our product’s success
is tied to another product’s success,
especially a product
we have no control over.

I didn’t have a choice.
Amazon didn’t consult me
before they tied our sales together.
You might have a choice.

Think before you tie
your product’s success
to another product’s success.

This entry was posted on Thursday, August 25th, 2016 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.