Many people don’t think of
marketing
after release day/week/month.
Writers are especially guilty of this.
Release week usually signals
the end of their marketing,
even though the book will continue
to be sold for years.
Seth Godin
reminds us
that there’s a last
but not least important
marketing step.
“The last step is
so often overlooked:
The part where you show up,
regularly, consistently
and generously,
for years and years,
to organize and lead
and build confidence
in the change you seek to make.”
Marketing doesn’t stop
after the product/service
has been released.
Continue to promote it.