With the phone game,
Pokemon Go,
being popular,
many small businesses
have crafted clever ways
to tie their marketing
into this latest craze.
One of my favorites
is an animal shelter
that rents dogs
to players to walk
so these players can play the game
without anyone else knowing.
It is so popular;
there’s a waiting list.
Many of the players
decide to adopt the dogs.
And the rental fees
are so lucrative;
the shelter can now waive adoption fees.
I get excited
when these hot trends happen
because I know
small businesses are best able
to take advantage of them.
How can you tie your marketing
into the latest craze?