When I was working
with a publisher,
I would take courses
on marketing and sales.
When the topic changed
to pricing,
I wouldn’t pay attention.
Why?
Because pricing was
my publisher’s responsibility
and I assumed she knew
all of the information presented.
When I started self-publishing,
I paid attention
because it was now
my responsibility.
And I found out
my publisher wasn’t as savvy
as I thought she was.
If I had learned from the courses
and pushed back
on some of the decisions,
both of us would have been
much more successful.
When you’re running your own business,
EVERYTHING is your responsibility.
You might delegate the task
but you’re responsible
for evaluating
whether or not
that task is completed correctly.
You’re the person
who will be financially punished
if you accept shoddy work.
That responsibility is
a powerful incentive
to learn every aspect of your business
and continue learning.
That knowledge
will increase the odds
of you and your business
being successful.
Take responsibility for everything.