How To Craft The Best Subject Lines For Your Newsletters

My newsletter is,
hands down,
my best marketing tool.
The goal is,
of course,
to have as many subscribers
as possible
open the newsletter.

A great subject line
is key for this.

John Orlando,
Chief Marketing Officer
of
Constant Contact,
shares

“Effective subject lines use
fewer than 50 characters,
accurately describe the content
that follows
and inspire customers
to open or click immediately.

Going a little deeper into subject lines,
you may want to avoid generic ones
such as “June newsletter”
or “Monthly news from XYZ Company.”

You may also want to avoid language
that attracts spam filters.
Some of the words and phrases
that often get stuck in spam filters
are “free” and “guaranteed,”
along with “act now” and “call now.”
Two other things to consider
avoiding in subject lines
is the use of symbols
such as $$ and %,
and, of course, ALL CAPS.”

Take time
crafting your newsletter’s subject line.
It will be well worth
the extra effort.

Published
Categorized as Marketing