A healthy vibrant industry or niche
has competitors.
Why?
Because competitors push
each other.
I write more words
when I know
other writers are writing.
The big beverage company
I worked for
constantly tried to outdo
their competition
with creative marketing.
But constantly comparing
yourself or your business
to others
can
be damaging for your confidence
IF
you do it the wrong way.
Katie Bingham-Smith
shares the most common error.
“The thing is,
when we compare ourselves
to others,
more often than not,
we are comparing
our worst moments,
our weaknesses,
to
their strengths.”
If you’re going to benchmark
against someone,
track ALL their movements
-the good and the bad,
the successes and the disasters.