James Corden’s Carpool Karaoke
is a hit.
Almost every episode goes viral.
But it didn’t start that way.
When they first came up
with the idea,
no one, absolutely no one
wanted to be involved.
“If you imagine an artist,
just think of any artist in the world,
they said no to it.
I mean, everyone.
I’m talking, like,
who’s the dudes who did ‘Cotton Eye Joe’?
We were in those sorts of territories. …
And they’re like,
‘I’m not doing that.’”
He persisted
and had to basically trick
Mariah Carey
into participating.
And it was a success.
If you believe in your product,
you’ll figure out a way
to make it successful.