By k | May 30, 2016 - 6:00 am - Posted in Sales

Most of the cost
of a book
comes from producing the story,
not from printing it.
Yet almost every reader
expects to spend quite a bit less
when she buys in eBook,
rather than in print,

This is often true
with other online businesses also.

Maniraj Singh Juneja,
in the May/June 2016
The Costco Connection,

“Since you’re on the Internet,
customers expect you
to save on the cost
of renting a physical storefront
and pass on that benefit to them.
Moreover, pricing on the Internet
is very transparent,
so you have to sell
at the lowest margins possible.”

One of the ways to counter this
is, of course, to have a unique product.

But don’t expect
cost savings associated with online only
to be pure profit.
Customers will expect a discount.

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