You’re a regional hit,
a favorite in your territory.
How do you expand?
The national distributors
have their huge national brands.
They aren’t likely
to push your brand.
Not without help
from your customers.
Joy Ritchie,
Cheerwine’s head of marketing,
shares
“Cheerwine’s reach extends
far beyond the traditional distribution channels
— many people order Cheerwine online
and customers have been bringing
Cheerwine to their shelves
on their own
from New York to California
and many stops in between.”
I see this all the time
in the book world.
Writers tell readers,
“If you want my book
sold
in your local bookstore,
tell the manager.”
“If you want my book
in your local library,
tell the librarian.”
Harness the power of your customers
to stock your product.