By k | May 25, 2016 - 6:00 am - Posted in New Business Development

There’s a writer in the Romance genre
who specializes in attacking
other writers.
She sends her group of readers out
to blast her perceived competitor’s books.
This decreases her competitor’s sales.

She counts on these writers
to not call her out
on these attacks.

And this has been effective
…for a while.

The thing is…
the writers attacked know
she’s doing this.

The more writers she attacks,
the more writers know
she’s behind the attacks,
the less effective her actions are.
The strategy isn’t maintainable.
It might help her sales
in the short run
but it will hurt her sales
in the long run.

Assume you will be around
for the long run.
Plan your strategies around this.

This entry was posted on Wednesday, May 25th, 2016 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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