“By the time
your potential customers reach
the Middle of the Purchase Funnel (MOFU),
they probably know you reasonably well
and are somewhat ready
to take the next step
like subscribing to your mailing list
to stay in contact with you.
This is the stage
when “traffic” is not your #1 issue
as much as before,
but “conversion” becomes the focal concern.
Two pieces of content are crucial to this stage:
Your newsletters can be crucial
to this phase of customer hand-holding.
A spate of “how to” articles
that help customers get answers
to their pain points
are important here.”
I’ve been providing potential customers
with a variety of articles
serving different stages in the sales funnel
but this has been accidental,
not planned.
Based on this article,
I plan to organize my content
in different ways.
Are you consciously creating content
each stage in the sales funnel?