You’re working, working, working
on building your business
and nothing seems to happen.
Shouldn’t success happen quickly?
That’s how it happened
for XYZ company,
according to the media.
The media doesn’t cover
normal everyday business building.
The story of the average successful entrepreneur,
a person who has many failures
before her big success,
who works for years
with little results
before breaking out,
isn’t usually covered.
That story isn’t thrilling enough
for readers/viewers.
Yet it is reality.
Steve Case,
co-founder of America Online (AOL),
shares
“I used to joke that
AOL was a decade-in-the-making
overnight success.
We just would not give up.
Our investors almost forced us
to sell,
but we convinced them
to stick with it.
Finally, we broke through.
We were the first Internet company
to go public (in 1992),
and the best-performing stock
of the 1990s.”
Perseverance is one of the key components
of success.
Keep working.