I keep a close eye
on what my competitors are doing.
Their actions and products
change my customers’ expectations
of my own products.
However, I am more focused
on what my customers/prospects want,
what is missing in the market
that they desire.
I like to be where my competitors
aren’t yet playing.
“If you’re competitor focused,
you have to wait
until there is a competitor
doing something.
Being customer focused
allows you to be more pioneering.”
Keep track of what your competitors
are doing
but focus on your customers/prospects
and what they desire.