By k | April 27, 2016 - 6:00 am - Posted in Marketing

One of the ways
to maximize search
on Amazon
is to use key phrases,
rather than key words,
in listings.

People don’t usually search
on a single word.
They search on a phrase.

This is especially true
if the person
is searching using voice.

William Craig,
Founder and President
of WebpageFX,
shares

“Few people are going to speak
single-word statements
at their phones.
However,
lots of people will speak in phrases
while using voice search.
So rather than optimizing your copy
for “muffins”
you would optimize
for things like “gluten-free muffin recipes.”

Use key phrases,
not simply key words.

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