By k | April 26, 2016 - 6:00 am - Posted in Marketing

Some media experts
suggest always responding
to customers/prospects
on social media.

I agree with responding.
ONCE.
Some people always want
the last word.
If we always respond to them,
the conversation would never end
and they would become frustrated.

Jay Baer,
president of
Convince & Convert,
shares

“You should never reply
more than twice
to a customer in an online context.”
“If they come back a third time,
you walk away.
You don’t need to wrestle
every customer to the ground.
Do enough to show you care,
then get out.
The worst possible situation
is getting into an increasingly negative
tit-for-tat
with a customer on social media.”

Respond no more than twice
on social media.

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