By k | April 25, 2016 - 6:00 am - Posted in Marketing

I killed a beloved secondary character
in a recent story.
Some readers were very upset.
They vented on Facebook
and they tagged me.

I joined the conversation,
sympathizing with their pain
explaining why that death
was necessary.

These readers,
not only stopped bad talking that story,
but they also bought my next story.

Matthew Mercuri,
digital marketing manager
at Dupray,


“Social media is the perfect place
to humiliate someone
or air dirty laundry.
Everyone can see it.
And people enjoy seeing these mess-ups.
So you have to [respond] properly
and in a quick fashion.”

Respond quickly to online complaints.

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