By k | April 25, 2016 - 6:00 am - Posted in Marketing

I killed a beloved secondary character
in a recent story.
Some readers were very upset.
They vented on Facebook
and they tagged me.

I joined the conversation,
sympathizing with their pain
and
explaining why that death
was necessary.

These readers,
not only stopped bad talking that story,
but they also bought my next story.

Matthew Mercuri,
digital marketing manager
at Dupray,

shares

“Social media is the perfect place
to humiliate someone
or air dirty laundry.
Everyone can see it.
And people enjoy seeing these mess-ups.
So you have to [respond] properly
and in a quick fashion.”

Respond quickly to online complaints.

This entry was posted on Monday, April 25th, 2016 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.