Milan Malivuk,
marketing director
of itracMarketer,
shares
“The most effective strategy
is content marketing,
where you create and publish
the type of content
that your target audience finds useful.
Create guides, reports,
best practice articles
and case studies
that serve your audience well.
For example,
a mortgage broker knows that
if they publish a detailed breakdown
on home ownership costs
and
how much to budget
for the first home,
the type of people
searching for that content
are a perfect fit for their offering.”
The key point is
you must create content
that attracts people
who are likely to become your customers.
It makes no sense
for the owner of a funeral home
to write about baby names.
She might know quite a bit
about that topic
but new parents are unlikely
to be her target market.
When you consider a topic
for your blog posts,
newsletter articles,
social media posts,
keep your target audience in mind.