Next week,
I’m involved in a promo
that pits a character
from one of my stories
against characters from other writers’ stories.
It is like Fight Club
except for vampires or cowboys or aliens.
It is fun and creative
and readers (customers)
are excited about it.
I doubt many of them
will show up
but they now know my name,
my character’s name,
and my book title.
That’s effective marketing.
Geoff Williams
shares
another idea.
“If you own a cleaning company,
for instance,
in this age of popular shows
focusing on zombies,
you might promise
a 75 percent discount
to anyone who has a house
torn apart by zombies.
You may end up
not having to honor that discount,
but it might get strangers
to take a second look at you.”
Marketing doesn’t have to be
dry and serious.
Have some fun with it.