Award winning
children’s writer
Beverly Clearly
recently turned 100.
How did she get the idea
for her first successful story?
From listening to her target audience.
She shares
“I know that
when I was a children’s librarian,
that was about 1940,
boys particularly asked
where were the books
about kids like us,
and there weren’t any
at that time.”
What products
are your target audience
asking for?